Maui Maternity Silhouette

Momma Love Baby Maternity Boutique was something I envisioned years ago. I was pregnant with my now two-year-old girl, and I was left frustrated with the lack of maternity clothing options here on the island. I ordered the majority of my wardrobe online. Not that online shopping is a bad thing, but I am big believer of, “try before you buy.” I figured that it was unfair for Maui to not have a maternity store that offers fashionable, trendy, versatile, and most importantly affordable clothing.

While pregnant my husband and I also made a conscious decision to use cloth diapers. Little did I know the impact that this decision would have on my business plan. If I thought finding maternity clothes on the island was difficult, the search for cloth diapers and their subsequent supplies was even harder. So my business idea was born. The focus is on maternity clothing and specialized, eco-friendly baby goods, especially cloth diapers. Some popular facts and common rationale on using cloth versus disposable diapers can be found at the Real Diaper Association ( are as follows:

• Cloth diapers are good for the environment. One disposable diaper takes an estimated 250-500 years to decompose.

• There are many chemicals in disposables. Dioxin is a carcinogenic chemical that the EPA rates as one of the most toxic of all cancer linked chemicals. Sodium polyacrylate is the substance that becomes gel when wet. It was formerly used in tampons until the 1980’s when found to increase risk of toxic shock syndrome.

• Disposable diaper instructions state to discard fecal waste into the toilet before throwing the diaper in the trash. Even though this is clearly stated less than 1/2 of 1 percent of all the waste from disposables ends up in the sewage system.
When I made the decision to carry cloth diapers there were a few goals that stood out in my mind. I wanted to support other small businesses (even better if they were local), I wanted to keep costs down as much as possible, and I wanted to provide education. I am always working on meeting these goals. I now carry locally made Maui Diaper products, locally designed and managed Lotus Bumz diapers, and small business USA made Smart Bottoms organic cotton cloth diapers.

Want to know more about cloth diapers? Don’t hesitate to call/email/message me and we can setup in-home cloth education sessions. Want to build your diaper stash? Buy your Maui Diapers from Momma Love Baby Maternity or Maui Diaper directly and save 10% when you mention this article. Check out Momma Love Baby Maternity Boutique on Facebook under Momma Love Baby Maternity to keep updated on the newest arrivals of maternity clothes as well as to see what other fun eco-friendly baby products arrive!

Image Credit: Caprice Nicole Photography

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Elizabeth Tomoso is the owner of Momma Love Baby Maternity Boutique. Elizabeth is a born and raised Hawaii girl. She started Momma Love Baby Maternity Boutique after the birth of her daughter 4 years ago. She is an occupational therapist, certified educator of infant massage, child passenger safety technician, and certified Mother Roaster. Elizabeth is striving to be a community resource for allthings related to pregnancy and new parenthood, and has a wide network of business connections to assist you with your needs. She lives in Makawao with her husband and daughter. You can contact her through