The Lucky Honey is Setting Up Shop in Haiku!

For years, Haiku could be considered a place to get lost in. Quiet, empty roads that twist amongst patches of residential areas and a variety of lush landscapes. Within this area are the remnants of Maui’s industrial history, including abandoned mills and sections still known by their sugar cane era camp moniker. Haiku’s population consists of folks who can appreciate peace and quiet and a little rain now and then. This is definitely the epicenter of a relaxed Maui countryside within driving distance to town.

In recent years, however, there has been somewhat of a rebirth in the heart of Haiku. One would hardly drive that direction and expect a thriving center with excellent restaurants, miscellaneous local companies and retail shops. Yet there it is, at the intersection of Kokomo Road and Haiku Road, a great example of a local economy in motion.

The Lucky Honey, who is entering their fourth year of business on Maui, are opening up their first store. They started out two Maui mamas who noticed a gap in the market of local based boutiques, serving the interests of locals. Sarah Amadeo and Theresa Koomoa recognized that local women enjoy boutique shopping but lacked options, so they set up shop, which initially consisted of a few boxes of swimwear in a spare room. This has grown quickly with Instagram, along with the seemingly magnetic response from the community as well as across the globe. 

What has set them apart is their transparent appreciation for the variety of female body types that we have in here in the islands and the unique lifestyle lived by local women.  They have also emphasized support for locally created products like Acacia Swimwear, Olympia Activewear, XIX Palms, Avanti, Free to be Me Jewelry, Alola and Oshan Essentials, just to name a few. Maintaining this local priority has fostered consistent growth, as well as frequent shoppers appearing at their Haiku based office and numerous pop-up-shops held around the island.

Thanks to the demand and popularity of The Lucky Honey, they are excitedly and busily preparing to open their store front in the Haiku based Aloha ‘Aina Center, just in time for the holidays. Customers can expect a personalized shopping experience, great local products and a retail atmosphere consistent with the rustic, revitalizing community surrounding it. We wish them every success in this new venture and growth of business. You can see their current available products at and be sure to stop by when you are next in Haiku.

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